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Ask the Sexpert: Choosing a sex toy University Health Service

The vibrators segment dominated the market with a revenue share of 22.48% in 2023 and is expected to witness the fastest growth over the forecast period. This can be attributed to the integration of technology into existing products to provide new experiences to users. For instance, vibrators with a wand on one side & a massage ball on the other and numerous pulsating patterns for each provide users with multiple combinations of simultaneous massage & penetration. According to the WebMD study published in July 2023, more than 49.8% of homosexual males and 43.8% of heterosexual males in the U.S. use a wholesale vibrator with a partner or alone. In addition, about 52.5% of women aged 18 to 60 years used a vibrator in the U.S. Alabama follows Georgia’s lead and implements a law outlawing sex toys, punishable by heavy fines and even jail time.

If you’re wondering whether to open a retail store or not, understand that no brick-and-mortar store is necessary. By eliminating rent for a commercial space, you significantly reduce startup costs. Additionally, online stores may cater to customers who may be too shy to shop for these products in person.

The shift towards regulation highlights the growing popularity, booming market, and dwindling stigma of sex toys. The global sex toys market size was estimated at USD 35.2 billion in 2023 and is expected to reach USD 38.0 billion in 2024. Brazil, Mexico, Chile, Argentina, and Colombia have a major share of the Latin America market. A rise in disposable income and awareness of sexual health are some of the primary factors expected to boost the demand for sex toys in Latin America.

Larger, established companies are acquiring smaller innovative startups to enhance their product offerings, access new markets, or incorporate cutting-edge technologies. The Macaura’s Pulsocon Hand Vibrator, developed in the 1880s and sold until the early 1900s, was a complex hand-crank vibrator which could produce up to 5,000 vibrations per minute. While it may resemble a tool of torture, this device required considerable effort to use, as one had to hold an end and manually turn a crank handle while placing the other end onto their body. It was advertised as a self-administered treatment for various ailments. Those are pointy shoes that sometimes could reach 45 cm in length.

To better educate shoppers, Zee interviewed Jess O'Reilly, who has a Ph.D. in human sexuality with a focus on teacher education. She is the author g spot vibrator of five books including The Ultimate Guide to Seduction and Foreplay and has facilitated over 1,000 workshops in 40 countries from Lebanon to Switzerland. Jess also hosts CityTV's Intimately You, PlayboyTV’s hit reality series Swing, and her weekly @SexWithDrJess podcast alongside her husband, Brandon. All of the toys featured in this guide are paired with proprietary mobile apps that can be used to remotely control them from areas way outside the bedroom, often through WiFi-enabled connections. Some of these apps (Lovense Remote, FeelConnect chiefly among them) simply allow you to access your partner's toy remotely even if you don't have one yourself. All our content is vetted and fact-checked by experts, ensuring you receive knowledgeable, trustworthy advice on sexual wellness.

Positioning it is complicated, and our testers said it did not provide enough stimulation to be satisfying. The Jasmine has a small, flexible, vibrating "tongue" set in a loop that is supposed to encircle the clitoris. Though this toy provides powerful, focused stimulation, we found such pinpoint stimulation to be more intense and easier to position with toys like the Lelo Dot and the Dame Aer.